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/publications/policy-statements/ps22-9-new-consumer-duty

Consumer Duty

The Duty sets high standards of consumer protection across financial services, and requires firms to put their customers' needs first.

Final rules & guidance

Latest news and publications

September 2025: Update on the Consumer Duty requirements review

How we're streamlining our rules and reducing complexity for businesses.
What we're doing

September 2025: Our Consumer Duty focus areas

Our priorities for 2025 to 2026, including embedding the Duty, support for firms and sector-specific focus areas.
Our focus areas

March 2025: Consumer Duty review of requirements - feedback and next steps

Read the next steps to our review of requirements following the introduction of the Consumer Duty.
Read the feedback statement

March 2025: Firms' treatment of customers in vulnerable circumstances

Read our review and good practice findings on how firms are supporting customers in vulnerable circumstances.
Read the review

March 2025: Consumer Support Outcome: good practices and areas for improvement

Our review into firms’ approaches to the consumer support outcome of the Duty.
Read more

Key milestones

Steps in the introduction of the new rules:

1

27 July 2022

Final rules and guidance published

2

31 October 2022

Firms agree implementation plans

3

30 April 2023

Manufacturers complete reviews to meet the outcome rules

4

31 July 2023

Rules start for open products/services

5

31 July 2024

Rules start for closed products/services